Getting Started with Digital Advertising: Tips and Strategies for Business Owners

Thursday, August 10, 2023 at 12:00pm to 1:00pm

Technology Development Center, Suite 403
900 Innovation Drive, Rolla, MO 65401

Paige Marsolais-Heitman, director of marketing at Phelps Health, will explore the latest trends and best practices in digital advertising.

We will discuss the importance of identifying and understanding your target audience, as well as the different types of digital advertising platforms available, such as Google Ads and Facebook Ads. We will discuss the importance of setting clear advertising goals and defining target audiences, as well as how to create effective ad campaigns that resonate with your audience. Throughout the presentation, we will provide real-world examples of successful digital advertising campaigns and offer tips and best practices to help you maximize your advertising budget and drive results. By the end of the presentation, you will have a better understanding of how to navigate the complex world of digital advertising and leverage it to achieve your marketing goals.

About the instructor: Paige Marsolais-Heitman is the director of marketing at Phelps Health. Heitman graduated with a master’s degree in strategic communication and leadership and emerging digital media from Maryville University in 2021. Heitman uses her decade of experience and education to help organizations set and achieve ambitious marketing goals.


Event Type

Meetings, Lectures and Conferences


Kummer College




Technology Transfer and Economic Development

#small business development

Contact Name

Taisia Gordon

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