This local NSF I-Corps-based program offered by Missouri S&T is a six-week course designed to provide researchers and innovators with the skills and tools necessary to identify and validate customer needs, develop a compelling value proposition, and achieve product-market fit.

This virtual course will cover:

• Principles of customer discovery
• Interviewing techniques
• Survey design
• Identifying your value proposition

Participants will learn how to use these insights to develop a unique value proposition and refine their product offering to meet the needs of their target market. Through hands-on exercises, case studies, and expert mentorship, participants will gain a deeper understanding of the innovation process and how to increase their chances of commercial success.